Museum News

National Museum of African American History and Culture Announces Day of Giving Sept. 13

September 8, 2016

The Smithsonian’s National Museum of African American History and Culture in Washington, D.C., will be dedicated Sept. 24 by President Barack Obama.

In anticipation of its opening, the museum will launch a one-day giving campaign Tuesday, Sept. 13. The NMAAHC Giving Day is a 24-hour, online, social-media-driven effort to encourage donations from $10 to $25,000.

The museum’s mission is to use African American history and culture as a lens for American history. Giving Day provides a way for it to raise awareness about the newest Smithsonian museum and raise critical funds for its ongoing programs and exhibitions. 

Celebrities including Shonda Rhimes and Kerry Washington have signed on to be Giving Day Champions. The museum’s primary Giving Day sponsor is Hyundai. Hyundai will provide up to $500,000 for matching gifts made online at

Media Contact(s): 

Abby Benson 202-633-9495;
Fleur Paysour 202-633-4761;

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About The Museum

The National Museum of African American History and Culture will be a place where all Americans can learn about the richness and diversity of the African American experience, what it means to their lives and how it helped us shape this nation. A place that transcends the boundaries of race and culture that divide us, and becomes a lens into a story that unites us all.