National Museum of African American History and Culture Reaches Milestone: 1 Million Visitors
Sweet Home Café also Named Semifinalist in 2017 James Beard Foundation Awards
The National Museum of African American History and Culture (NMAAHC) topped the 1 million mark in visitors last week, a milestone reached in just over four months since its Sept. 24, 2016 opening. And the museum’s dwell time, the length of time a visitor stays in a museum, is unparalleled—averaging six hours or more on weekends, compared to 75 minutes to two hours for most museums.
“The opening of the National Museum of African American History and Culture was a 13-year journey to foster a broader understanding of the black experience in a national and international context,” said Lonnie Bunch, the museum’s founding director. “It has truly become a place of healing, reconciliation, and celebration where people can embrace—not only African American history and culture, but—how that layered history has shaped America’s identity.”
The museum’s diverse features and programming—from its 11 inaugural exhibitions showcasing 3,000 objects illustrating African American history to its research and education programs, Contemplative Court, theater, store and café—have helped to draw visitors from across the country and throughout the world.
This month, along with high visitation numbers, the museum’s restaurant, Sweet Home Café, was named one of 20 semifinalists nominated for the 2017 James Beard Foundation Awards in the category of Best New Restaurant (Presented by True Refrigeration®). Sweet Home Café is one of few museum restaurants ever to receive this honor. The café boasts both refined and down-home cooking intricately linked to the geographic regions that inspired each dish, revealing stories about African American culture through food.
Often referred to as the “Oscars of Food,” the annual James Beard Foundation Awards honor the country’s most respected chefs, restaurateurs, beverage professionals, and are among the most elite honors in the field of culinary arts.