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  • White Express skin lightening lotion

    Manufactured by
    White Express, French
    Date
    2014
    On View
    Culture/Fourth Floor, 4 050
    Exhibition
    Cultural Expressions
    Medium
    suspending agent and plastic
    Dimensions
    H x W x D: 7 1/2 × 3 15/16 × 1 9/16 in. (19 × 10 × 3.9 cm)
    Description
    This is a white container for lightening lotion manufactured by White Express. The front of the container features a large, white rectangular label with the image of a woman on the left side. She is facing the viewer, smiling mouth open, with her left hand against the left side of her face. She wears a towel wrapped around her head. The woman's right side is cropped from the label. Surrounding the woman is text in various sizes, colors, and fonts listing the manufacturer, uses, and description in both English and French. The text reads "NEW/ White/ EXPRESS/ Lait éclaircissant/ LIGHTENED-SKIN in 10 DAYS/ SOINS INTENSIFS/ DEPIGMENTANTS/ FORMULE/ AVANCEE/ au butyresorcinol/ et AHA/ Extra whitening lotion/ PARIS-LONDRES-NEW YORK." On the back of the container is an additional white label with before and after pictures at the top. Also on the label is black text listing the directions for use, ingredients, and description. The label text is in both English and French.
    Place made
    Paris, Île-de-France, France, Europe
    Classification
    Tools and Equipment-Personal use
    Type
    cosmetics
    Topic
    African diaspora
    Beauty culture
    Colorism
    Credit Line
    Collection of the Smithsonian National Museum of African American History and Culture
    Object number
    2014.285.2
    Restrictions & Rights
    Unknown - Restrictions Possible
    Usage
    Usage conditions apply
    GUID
    http://n2t.net/ark:/65665/fd511e340b3-f8b1-4615-b1d8-21ad51714ac7