The packaging is dark burgundy in color. In the top third of the front of the box is the brand name and product name in curved and block lettering, respectively, in silver and white text [Fair &/Lovely/MAX/FAIRNESS/MULTI EXPERT/FACE CREAM]. Diagonally across the front of the box is a stylized, silver, double-helix with a central image of a man in the second helix-grouping. The man looks at the viewer from the shoulders up; behind his PR shoulder is an image of the same man with darker skin. To the right and beneath the image of the man is a small section that has a yellow background and red text which reads [**FREE/Fair &/Lovely/Face wash 20 g/with this pack]. On the back and sides of the box are the directions for use, ingredients, and manufacturer information. Text on back and sides is in silver and white.