Fair & Lovely Max Fairness face cream

  • Image for Fair & Lovely Max Fairness face cream
  • Image for Fair & Lovely Max Fairness face cream
  • Image for Fair & Lovely Max Fairness face cream
  • Image for Fair & Lovely Max Fairness face cream
  • Image for Fair & Lovely Max Fairness face cream
  • Image for Fair & Lovely Max Fairness face cream
  • Image for Fair & Lovely Max Fairness face cream
  • Image for Fair & Lovely Max Fairness face cream
  • Image for Fair & Lovely Max Fairness face cream
9 images
Manufactured by
Hindustan Unilever Limited, Indian, founded 1932
Medium
cardboard, plastic, ink
Dimensions
H x W x D (product tube): 5 11/16 × 1 15/16 × 1 3/16 in. (14.5 × 5 × 3 cm)
H x W x D (box): 5 15/16 × 2 × 1 1/4 in. (15.1 × 5.1 × 3.2 cm)
Type
cosmetics
Place made
Mumbai, Maharashtra, India, Asia
Date
2014
Description
The packaging is dark burgundy in color. In the top third of the front of the box is the brand name and product name in curved and block lettering, respectively, in silver and white text [Fair &/Lovely/MAX/FAIRNESS/MULTI EXPERT/FACE CREAM]. Diagonally across the front of the box is a stylized, silver, double-helix with a central image of a man in the second helix-grouping. The man looks at the viewer from the shoulders up; behind his PR shoulder is an image of the same man with darker skin. To the right and beneath the image of the man is a small section that has a yellow background and red text which reads [**FREE/Fair &/Lovely/Face wash 20 g/with this pack]. On the back and sides of the box are the directions for use, ingredients, and manufacturer information. Text on back and sides is in silver and white.
Topic
African American
Beauty culture
Colorism
Men
Credit Line
Collection of the Smithsonian National Museum of African American History and Culture
Object number
2014.283ab
Restrictions & Rights
No Known Copyright Restrictions
See more items in
National Museum of African American History and Culture Collection
Classification
Adornment
Exhibition
Cultural Expressions
On View
NMAAHC (1400 Constitution Ave NW), National Mall Location, Culture/Fourth Floor, 4 050
Data Source
National Museum of African American History and Culture

NOTE: Cataloging is an ongoing process and we may update this record as we conduct additional research and review. If you have more information about this object, please contact us at NMAAHCDigiTeam@si.edu.