White Express skin lightening lotion

Manufactured by
White Express, French
Date
2014
On View
Culture/Fourth Floor, 4 050
Museum MapsObjects in this Location
Exhibition
Cultural Expressions
Medium
suspending agent and plastic
Dimensions
H x W x D: 7 1/2 × 3 15/16 × 1 9/16 in. (19 × 10 × 3.9 cm)
Description
This is a white container for lightening lotion manufactured by White Express. The front of the container features a large, white rectangular label with the image of a woman on the left side. She is facing the viewer, smiling mouth open, with her left hand against the left side of her face. She wears a towel wrapped around her head. The woman's right side is cropped from the label. Surrounding the woman is text in various sizes, colors, and fonts listing the manufacturer, uses, and description in both English and French. The text reads "NEW/ White/ EXPRESS/ Lait éclaircissant/ LIGHTENED-SKIN in 10 DAYS/ SOINS INTENSIFS/ DEPIGMENTANTS/ FORMULE/ AVANCEE/ au butyresorcinol/ et AHA/ Extra whitening lotion/ PARIS-LONDRES-NEW YORK." On the back of the container is an additional white label with before and after pictures at the top. Also on the label is black text listing the directions for use, ingredients, and description. The label text is in both English and French.
Place made
Paris, Île-de-France, France, Europe
Classification
Tools and Equipment-Personal use
Type
cosmetics
Topic
African diaspora
Beauty culture
Colorism
Credit Line
Collection of the Smithsonian National Museum of African American History and Culture
Object number
2014.285.2
Restrictions & Rights
Unknown - Restrictions Possible
GUID
http://n2t.net/ark:/65665/fd511e340b3-f8b1-4615-b1d8-21ad51714ac7
10 image(s)