Commissioned by
Valentin Blatz Brewing Company, American, 1851 - 1959
Published by
Life Magazine, 1883 - 2007
Subject of
Amos 'n' Andy, American, 1928 - 1960
Childress, Alvin, American, 1907 - 1986
Williams, Spencer, American, 1893-1969
CBS Broadcasting, Inc., American, founded 1927
Date
June 25, 1951
Medium
ink on paper
Dimensions
H x W (2015.64a: unfolded): 14 1/16 × 20 3/4 in. (35.7 × 52.7 cm)
H x W (2015.64a: folded): 14 1/16 × 10 3/8 in. (35.7 × 26.4 cm)
H x W (2015.64b: unfolded): 14 1/16 × 20 3/4 in. (35.7 × 52.7 cm)
H x W (2015.64b: folded): 14 1/16 × 10 3/8 in. (35.7 × 26.4 cm)
Description
A black and white magazine advertisement for the television show “The Amos 'n Andy Show” from Life Magazine, Volume 30, Number 26, pages 98–99. The advertisement features images of the head of Alvin Childress as cabdriver Amos Jones on page 98 (2015.64.4a) and the head of Spencer Williams as Andy Brown on page 99 (2015.64.4b). Childress is wearing a New York City taxi driver hat, while Williams is wearing a dark derby hat with a silk band and is smoking a cigar. The top third of the advertisement runs across both pages and reads, [Blatz / presents… / Amos ‘n’] on 2015.64.4a, and [Andy on TV!] on 2015.64.4b, with an image of a taxi cab driver hat hanging on the “A” over [Amos] and a derby hat hanging on the “A” over [Andy]. On the bottom of 2015.64.4b, the left half of the page text reads, [Meet a legend / face to face… / World premiere, / week of June 24th / At last, you can see America’s / most heartwarming cast of comedians / in the finest entertainment television / has ever produced. See them all… / Amos, Andy, Kingfish, Lightenin’, / Tune in…meet a legend face to face! / Proudly presented by / Blatz Beer…Milwaukee’s finest / on behalf of its dealers everywhere. / Blatz Brewing Company, Milwaukee, Wis.]. The text on the bottom right corner reads [Another TV triumph from CBS / Consult your local newspaper / for date, time, and channel.]. 2015.64.4a also includes pages 23, 24 and 97. 2015.64.4b also includes pages 21, 22, and 100. Page 21 indicates that this issue dates to June 25, 1951.
Statement
Objects depicting racist and/or stereotypical imagery or language may be offensive and disturbing, but the NMAAHC aims to include them in the Collection to present and preserve the historical context in which they were created and used. Objects of this type provide an important historical record from which to study and evaluate racism.
Classification
Memorabilia and Ephemera-Advertisements
Racist and Stereotypical Objects
Type
advertisements
Topic
Comedy
Men
Segregation
Sitcoms
Stereotypes
Credit Line
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Kathleen M. Kendrick
Object number
2015.64.4ab
Restrictions & Rights
No Known Copyright Restrictions
Proper usage is the responsibility of the user.
GUID
http://n2t.net/ark:/65665/fd58f9e246a-9328-4477-a18c-4f9649fb90ce

Cataloging is an ongoing process and we may update this record as we conduct additional research and review. If you have more information about this object, please contact us at NMAAHCDigiTeam@si.edu

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