Advertisement for the Poro System agency

Distributed by
Poro System, American, 1902 - 1951
Printed by
St. Louis Embossing Inc., American
Subject of
Poro College, American, 1918 - 1950s
Owned by
Brown, Lucille, American, 1892 - 1960
ca. 1925
ink on cardboard
H x W: 10 7/16 × 13 9/16 × 1/8 in. (26.5 × 34.4 × 0.3 cm)
A cardboard sign advertising Annie Malone’s “Poro” System agency. The advertisement is red, white, blue, and yellow. The product name is centered at the top of the sign in a blue rectangular field with white text outlined in light blue that reads, [“PORO” / REG. U.S. PAT. OFF.]. Below is a rectangular field bordered in a blue and green floral motif. The field itself is dominated by a red and white vertical striped banner outlined in gold and blue, resembling an American flag bunting. At the top of the banner is a light blue oval with decorative flourishes. In the center of the oval is dark blue text in varying fonts that read, [For / HAIR AND SKIN]. At the bottom of the banner is a yellow rectangular box with dark blue text that reads, [AGENCY]. There are two holes punched along the top, middle edge for hanging the sign. On the bottom left corner of the sign is blue text that reads [This sign remains the property of / PORO COLLEGE, ST. LOUIS, MO.]. The embosser’s mark is on the bottom right corner. There is an inscription in pencil on the back of the sign.
Place made
Saint Louis, Missouri, United States, North and Central America
Memorabilia and Ephemera-Advertisements
Beauty schools
Credit Line
Collection of the Smithsonian National Museum of African American History and Culture
Object number
Restrictions & Rights
No Known Copyright Restrictions